Dear Realtor®,

Right now, you can say yes to a FREE Membership in The Solid Advantage Club, designed exclusively for Realtors.

As a sales professional myself, I know the importance of having a constant stream of quality information and motivation. I am sure you know, just as I do, that feeding our brains is as important to our success as breathing air keeps us alive. The problem is that seminars, books, tapes, coaching programs, etc. will cost a fortune and takes up a lot of your time. You also need to search long and hard to find really good, practical information that will help you with your everyday selling experiences. I have some very good news, your search is over!


With your FREE Membership in The Solid Advantage Club, you get:

1. A Monthly Real Estate Performance System CD: featuring interviews with top producing Realtors from across the country sharing their SUCCESS SECRETS and BEST PRACTICES!

2. A Monthly Gift of Knowledge CD: featuring interviews with top real estate performers and leading sales and m marketing experts, recorded exclusively for you.

3. A Weekly Business Booster: to give you insight and keep you on track for success!.

4. A Monthly Sample of Successful Sales Letters: to help you design and implement your personal sales letters.

5. Members' Only Training Seminars: designed exclusively for Realtors.

6. Mortgage Market Weekly Updates: provides you added value to pass along to your clients. It has updated information on the mortgage market and guidance on the direction rates are moving as well as economic reports that effect rates for the coming week.

7. Monthly Newsletter: Views You Can Use. More information to help you provide added value to your clients.

8. Practical Financial Tips: provides yet another method of adding value to your client relationships.

9. A Restricted Access Members' Only Section of the Club's Web Site: filled with helpful information about everything from marketing to mortgages to getting free publicity. Back issues of all newsletters can be found and important information on upcoming training seminars designed exclusively for members. With your Coded Access Number, you can have access to this ever growing "secret vault" filled with treasures for Realtors only!

10.. Additional Members' Only Benefits: will be introduced as they become available.

ENROLL NOW!

How can all this possibly be FREE?

As I am sure you know, you would reluctantly spend several hundred dollars a year for all of these benefits. In fact, I know programs very similar to this, in real estate and other sales fields, that cost $500.00 upwards to over $1,000.00 a year. However, simply implementing ONE strategy or tip could lead to ONE listing or sale you would not have gotten otherwise...

And, I don't want even ONE dollar from you!!

Let me explain....

My name is Robert D. Ashby, and I own Solid Rock Mortgage. You may have already heard of me or my company, maybe through a meeting or a seminar, or maybe a colleague mentioned it. There are MANY advantages of doing business with me, including the fact that I am Florida's FIRST Certified Mortgage Planning Specialist!

In a moment I'm going to tell you why I am in fact giving you the opportunity to obtain a FREE Membership. But first, allow me to set the stage....

I was surfing the Internet and read something interesting. I do not remember the exact web site, but it said that the great magician, Harry Houdini (if he was classified as a "magician"), once failed a magic trick by not escaping from a trunk.

What's the big deal?

The big deal was...
THE TRUNK WAS NOT LOCKED!

All Houdini had to do was open the unlocked trunk and get out. Yet he couldn't do it. Why?

My guess is he was so used to doing things one way, he couldn't even conceive there was another, better way. He became so narrowly focused, he was oblivious to the FACT that the trunk was unlocked.

Many times, the collective societal "we" are quilty of the same thing. We ignore the facts and continue to do what we are doing...simply because that's the only way we know how to do it. And even worse, the "thing" we are doing is often based on mis-information, ancient wives' tales, or even mass media or marketing hype.

So, where am I going with all of this?

My clients, both home buyers and Realtors, love me. And I want your business so badly that I have gone to extraordinary lengths to developingThe Solid Advantage Club to help You reach Your goals.

Once I have given you your Coded Access Number, you can go inside and learn more about me, Solid Rock Mortgage, our programs, and client testimonials. I know you may think one mortgage brokerage is no different than the rest, but i can prove you wrong in the area of service, expertise, reliability, and trust.

Now, I realize you probably have established relationships. but so did almost every Relator who has switched to me and stayed. There's a good reason 71.4% of all clients refer business to me almost immediately. I'll bet that once you work with me, you'll want to place me first on your list.

Just read what this client had to say:

“In 65 years I have never had a mortgage and had always purchased outright. I was nervous about debt and had a million questions. You were very patient and answered my questions fully and promptly. You also got me a very good rate and terms with a national first class lender rather than with some low balling fly by night. You showed up at the closing even thou you didn't have to do it. You earned every penny of your fee which was competitive with others and you lived up to the criteria of an "Up Front Mortgage Broker.” I checked your mortgage against a large national bank with which I have accounts, and they couldn't match the deal.”

-Len M., West Palm Beach Gardens, FL

IN FACT, I PROVIDE MY CLIENTS WITH THE ONLY "NO HASSLE, NO WEASEL CLAUSES" GAURANTEE IN THE MORTGAGE INDUSTRY:

• If for any reason, my client is not fully satisified with the way I handled their mortgage application, I will credit back $500 at the closing.

Are you still wondering why I am giving all these Member Benefits away absolutely FREE? Well, quite simply, I intend to expand my client base, the Realtors I trust to do business with, by 85% in the next 6 months. I know that the best way to accomplish this goal is to give a lot of value added service and earn your respect and business.

ENROLL NOW!

 

OK, you are still not 100% sure that I mean what I say...

Let's compare two Realtors that were given the opportunity to join at the same time. Tony was not sure about the program, was happy with his current relationships, and was somewhat satisfied with his current income. He chose not to step out of his "comfort zone" and join the program and continued doing business the same way. Larry was also unsure about the program, was happy with his current relationships, and was satisfied with his current income, but he saw an opportunity and decided to join, after all, it is FREE.

Larry gets his Coded Access Number and starts obtaining new ideas, information, startegies, and training that help him organize his schedule and get more clients. He listens to his Monthly CDs in the car, reads his Business Boosters as soon as he gets them, and attends the Training Sessions whenever they are provided.

Now, several years later, the two Realtors meet and begin discussing their experiences over the last few years. Tony has been successful, increased his income slightly over the years and sustained his family. Meanwhile, Larry has been more successful, increased his income considerably, spent more time with his family, and lived with less stress.

I don't know about you, but I would rather be Larry. And you have that opportunity right now. You may gain a fresh vision for your business, solve a sales dilemma, or simply learn something new. You have everything to gain and nothing to lose!

In fact, the only reason to say NO is: you already have more business than you can handle, are making more money than you can spend, are spending enough time with your family, are completely satisfied with every part of your career and you wake every day happy and eager to begin the day. If this is you, you don't need The Solid Advantage Club to assist You in obtaining Your goals and I wish you the best.

However, if what I described is not you, then why on earth would YOU say no to a FREE MEMBERSHIP? Say yes, and join the relatively small group of Realtors who are highly ambitious, motivated, and want to have the competitive edge in this highly competitive market. Don't miss out on this unique opportunity.

ENROLL NOW!

Think there has to be a catch?

Yes, you are absolutely correct. There is one limitation to this FREE Membership. I cannot offer this FREE Membership to everyone, so I am limiting it to 100 members. That's right, out of all the of Realtors in Broward County, only 100 are going to receive this FREE Membership and gain a competitive edge. Obviously, time is of the essence as I am receiving Enrollment Forms each day.

Your Partner for Success,

Robert D. Ashby, CMPS
President
Solid Rock Mortgage

PS - If you enroll by February 28, 2006, I will send you a copy of "14 Point Web Copy Analysis of a Winning Site" and "7 Hidden Psychological Secrets to MAXIMUM Sales."

PPS - Please remember that this FREE Membership is only being offered for a limited time and only 100 Realtors will gain this advantage! PLEASE DON'T DELAY or I may have to refuse your Membership Application!